尊敬的经销商:
 
    您好!
 
    我叫Mark Klingspon，是新上任的吉普森中国总裁。我希望通过这个简单的自我介绍，让大家对我们吉普森在中国发展的战略计划有一个大概的了解。
 
    我来自加拿大，已经工作20年，先后主要在毕马威国际会计公司（担任财务和管理顾问）和阿迪达斯工作过。虽然我是学财务和会计出身，但是在过去8年里，我从事的工作是国际市场开拓、企业战略规划以及商业管理。由于工作的国际性，我已经在7个不同的国家（包括亚洲的中国和韩国）工作过，所完成的商业计划遍及30多个国家（分布在美洲、欧洲和亚洲）。在加入吉普森之前，我是泰勒梅 - 阿迪达斯高尔夫驻上海的大中华地区董事总经理，负责泰勒梅 - 阿迪达斯高尔夫事业在大中华地区的启动及其快速发展工作。
 
    在很小的时候我就开始学习弹吉他，是一位不折不扣的音乐爱好者。如今有机会领导世界第一的乐器公司在中国这个乐器事业发展最快和最有活力的市场发展，我感到非常兴奋。
 
    在此我向大家宣布：吉普森将致力于在中国市场长期发展，为中国消费者提供Gibson、Epiphone、Kramer、Baldwin等世界著名品牌的产品！
 
    最近，社会上出现了一些针对我们公司的负面信息和谣言，这些都是某些居心叵测的人散布的错误信息。在此，我向大家澄清的是：和全球大多数公司一样，吉普森今年确实有通过裁员来应对不理想的全球经济大环境；但同时，经过过去几年我们现在已经完成了钢琴供应链在战略位置上的重新部署，我们把钢琴生产及其工艺技术转移到中国，使我们能以最有效的成本生产出承载着美国百年历史和创新精神的优质钢琴，使我们能最贴近世界上最大的钢琴消费市场。
 
    吉普森将致力于在中国市场的长期发展。从我们公司最近的人事调动就能看出：最近除了任命我到中国管理钢琴和吉他的销售和行销工作外，中国区供应链的新总经理Ron Hartfeil先生也将于本月底到中国上任。Ron Hartfeil之前在耐克负责其亚洲区(包括中国)的供应链，有极为丰富的经验。他曾经是我的竞争对手，现在我们一起合作为中国市场提供品质最佳的产品、最有竞争力的服务以及更多商业机会。我们公司在中国的乐器事业发展定的目标是在钢琴市场要处于领先地位，在吉他市场也要成为具有举足轻重影响的品牌。
 
以下是我7月到中国上任后就开始着手进行的一些项目：
1      制定未来5年发展的战略计划；
2      评估现有的商业项目、服务以及供应链实施情况，保证我们向着领先品牌的目标进发；
3      设计多种新颖的零售模式以及面向消费者的促销活动和宣传推广活动；
4      制定公正公平的合作伙伴政策，如回款和帐期管理等。
 
    在适当的时候，我们将通过我们的业务拓展经理就其中一些项目和变化与大家进行沟通，而其他一些项目和变化则将由我与大家进行相关沟通。我盼望在不久的将来我能有机会亲自拜访各位，如果未能亲自到各地市场拜访各位，我会在10月的中国乐器展上与各位见面。这次展会我们将有强而有力的展示。
 
    我们现在正在制定令人振奋的战略性计划，我有信心能与你们一起在中国开创强大的、共赢的、可持续发展的乐器事业！
 
    非常感谢大家长期以来一直对我们的支持和帮助！如果你们有任何想法、疑问和问题，欢迎随时联系我。我期待与各位同舟共济、携手共创成功的美好未来。
 

 
Mark Klingspon
吉普森中国总裁
2009年8月21日
下面是CEO的英文原稿

Dear Dealer,
 
I am writing to you to introduce myself, as the new President of Gibson China, and to give you an overview of some of the strategies and plans that we are developing for the future of our business in China.
 
I am from Canada, and have worked most of my >20-year career for 2 companies –KPMG (financial and management consultants) and adidas. While my educational background is in finance and accounting, my roles over the past 8 years have focused on international business development, strategic business planning and commercial management. Through my international career, I have been based in 7 countries (including China and Korea in Asia) and completed business projects in over 30 countries throughout the Americas, Europe and Asia. Most recently before moving to Gibson, I was the Managing Director of TaylorMade adidas Golf for Greater China, based in Shanghai, for their start-up and rapid development.
 
Having played guitar and been a music lover from a very young age, I am absolutely thrilled to have the opportunity now to lead the business development of the world’s number one musical instruments company, in the world’s most growing and dynamic market.
 
I wish to confirm for you that Gibson is absolutely committed to the China market for the long-term, with all our great brands –Gibson, Epiphone, Kramer, Baldwin, etc.
 
It’s no secret and I won’t hide from the fact that there appear to be negative rumors about our company and business, driven by misinformation from those that clearly do not want us to succeed. Our company did go through downsizing this year, just as almost every company around the world went through in response to adverse global economic circumstances. Also, we have over the past couple of years completed a strategic repositioning of our supply chain for Pianos. Shifting our production to China has allowed us to most cost-effectively produce Pianos developed through American heritage and innovation, and be nearest to the world’s largest piano market.
 
As evidence of our increased commitment to the China market, in addition to my recent appointment to direct the Piano and Guitar commercial business in China, I am also pleased to announce the appointment of Ron Hartfeil as the new General Manager for the China Operations from later this month. Ron is a veteran of the Nike supply chain throughout Asia, including China. A former competitor, we now unite to provide the best quality products to the China market with the most competitive service and commercial offerings. My goal for our business in China is to be no less than a leader in the Piano business and the dominant player in Guitars.
 
Some of the projects that are currently underway with Gibson China since I arrived in July:
l        Development of our strategic business plans for the coming 5 years.
l        Evaluation of our commercial programs and our service / supply chain performance levels to ensure that we are moving towards leadership.
l        Design of many exciting new retail business models and consumer promotions / events.
l        Establishment of our business policies to ensure that all partners are treated consistently and fairly, ie collections / credit management.
 
In due course, some of the programs / changes will be communicated through your Business Development Manager, while others will communicate through me. Meanwhile, I truly look forward to meeting with you, if not in your market area in the near future, then at the China Music Show in October, where we will have a strong presence.
 
I am confident that you will soon be feeling the energy and the exciting plans that we are working on at Gibson China to create a strong, profitable and long-term business with our top partners in China.
 
Please feel free to contact me anytime to express any of your thoughts, questions and concerns. I look forward to working with you towards our successful future.
 
Sincerely,

 
 
Mark Klingspon
President
2009-08-21